Bless his geeky heart, Uncle Trent is at it again. He’s released download statistics for The Slip on Google Earth. Since my job is about using “emerging media” to engage an audience , and I am also a slobbering NIN fan, the whole approach of using freeware and Open Source (google, flickr, YouTube, blogger, you name it) to communicate with fans is really a case study for me. It’s working, and it’s something for organizations, not just musicians to watch closely. Not to mention this goes back to understanding and trusting your audience. Knowing that NIN fans are notoriously geeky tech savvy and trusting them enough to release this information in a format they’d relate to.
Related Posts
Love to Hate You: The Bizarre World of Burger King and Trent T. Reznor
A recent phenomenon that is almost a reverse corollary to snark fandom (being part of a fandom, yet poking fun of the object of that…
03 Jan 2008
Making those that bloom, blossom: Ga-in from Brown Eyed Girls: Gender and Sexuality in Kpop
by Raizel Liebler This discussion of Ga-in is part of a series of posts about gender and sexuality in K-pop. http://www.youtube.com/watch?v=zO_EZpJ74TI If you’ve ever seen…
10 Aug 2013
Sonic Squee: The “I’m Old” Edition
by Keidra Chaney Holy crap it’s been a great couple of weeks for music writing. Lots and lots of fantastic articles, to the point where…
23 Jun 2013
Families and Multi-Generational Fandoms: In Their Own Words
By Christina Tesoro Into every generation, a fan is born. In my case, it was Buffy the Vampire Slayer. Should I spawn future generations, you…
01 Mar 2016
Using Social Networking Tools Effectively: Part Two: The Planet Money Story
As the second in our series about the effective use of social media / social networking tools, this post focuses on Planet Money. At the…
17 Nov 2008
The TLF Sonic Squee Guide to Live-Tweeting Concerts
by Keidra Chaney I’m gonna put it out there right now: I live-tweet concerts and I’m not sorry. I don’t obsessively tweet every second, and…
08 Jul 2013
Get A Little Bit Closer: DIY Marketing the NIN Way!
Yippie! On Monday, I got an exciting e-mail from my hero, Trent Reznor! I had this entire post planned about the survey that Trent Reznor…
24 Sep 2008
Update on Hallyu Wave: It’s getting closer
[youtube=http://www.youtube.com/watch?v=wH01RKvKUNs] Of our very diverse blog posts, some of the most popular are about hallyu, the export of Korean pop culture. While still very much…
12 Jul 2010
Lexicon of Love?: Why the Harry Potter Lexicon lawsuit isn’t only about derivative works and fair use
Last week the testimony ended in the Harry Potter Lexicon case regarding whether J.K. Rowling can prevent the print publication of the Lexicon, a non-licensed…
24 Apr 2008
Transformative Reinterpretation or Total Rip-off?: Namie Amuro and Copy That
[youtube_sc url=”http://www.youtube.com/watch?v=BOS43N8tAyI”] At what point is copying homage (as a way of honoring and being respectful of the original) even through direct copying? transformative (in…
12 Jun 2010
Media professionals? The future is not you.
OMG Shawn Gold: are you single? I’m kidding. Kinda. But I am still extremely jealous of everyone who got to attend the Mediabistro Circus and…
21 May 2008
Banking on the 1,000
One of my favorite metal bands, The Dillinger Escape Plan, recently left their record label, Relapse, after their contract expired. According to the following interview…
25 Aug 2008
Today in WTF: Grammys combine Hard Rock/Metal Awards
Among music fans/geeks, the news circulated quickly (mostly on Twitter)`that the National Academy of Recording Arts and Sciences – the folks that run the Grammys…
06 Apr 2011
Lexicon of not fair use: The Decision in the Harry Potter Lawsuit
After many months, Judge Patterson issued an opinion (PDF) in the Harry Potter Lexicon case, ruling that the Lexicon, could not be published and ordered…
23 Sep 2008
Fan Control: One Direction, Fandom, and Project No Control
by Allyson Gross On September 12, 2015, 20,000 highly excited One Direction fans attended the last American show of the On the Road Again tour….
04 Aug 2016