Uh-oh. According to Mashable, LiveJournal, of blogging’s old warhorses, is in some big financial trouble:
The company has reportedly laid off 20 of 28 employees, “leaving only a handful of finance and operations workers.”
As the Mashable article implies, MySpace and Facebook currently dominate when it comes to social media, and personal blogging is on the wane, for the most part. Most non-fandom oriented bloggers I know abandoned LJ for Blogger or TypePad years ago.
I joined LJ back in 1999-2000, mostly to follow specific fan communities that made a home there at the time, but even then I did my personal blogging on Blogger, and only kept up my LJ account to follow “Friends Only” accounts and communities like Oh No They Didn’t or Fandom Wank, when it was housed there. But blogging – and fandom activity – has certainly changed, much as it did when many e-mail discussion groups were abandoned for LJ in the early ’00’s.
LJ’s impending demise has been a long time in coming, I believe, considering the steady account erosion that started several years ago, and it certainly may have some correlation to the fans that abandoned LJ in the wake of “Strikethough/Boldthrough”, the primarily fan-community driven backlash was spurred by LiveJournal’s parent company, Six Apart, suspending user accounts deemed sexually explicit or “harmful to children.” Since a lot of fan-fiction writing communities (particularly the Harry Potter fanfic writers) were among the few that remained on LJ after the blogging masses moved on, Strikethrough was kind of the death knell for LJ, when those communities eventually moved on to open-source alternatives like GreatestJournal, insanejournal, JournalFen, etc., especially after Six Apart sold LJ to Russian software company SUP.
There’s a lot of contention about Six Apart/SUP and how the companies dealt with some of their most dedicated consumers – fangirls, for the most part. But regardless of that, with the fluid migration of social media audiences and fan communities being a constant, I think the eventual decline of LJ was inevitable.